I don't get these at all.
When I was little I figured it was one of those mysteries I'd understand once I was older.
I still don't understand their appeal.
They all look alike. Semi-glamorous setting, high end clothing, coiffed hair, and not much else. I feel like a space alien watching another species when I look at one:
If I were a space alien, here's the notes I would take:
Person X says something to person Y. Person Z says something. Closeup on person X. Ajax commercial.
Heck if I know. I can't figure these people out. That being said, I can safely conclude that Ajax is tough on grease.