B.S. 2600

"Order a bottle today!" the radio blurb says, "B.S. 2600 helps you lose weight and feel great. Feel the burn. B.S. 2600 is used by athletes and models!"

Let me dissect this.

"B.S. 2600..."

Twenty years ago this would be called something like VitaWow, Fit'n'Trim or MiracleSlim. Cute names. Not B.S. 2600. It has that scientific, medicinal ring to it. I'm supposed to think Sounds like serious stuff. It must really work!

"...helps you lose weight and feel great..."

Please tell me someone wasn't payed to come up with that line.

"...Feel the burn..."

Or that line.
Where, exactly do people who take this elixir feel this burn? (I'm not sure I want to know.)

"...B.S. 2600 is used by athletes and models!"

Oh, athletes and models. People well known for their intelligence, discretion and judgement. People who also happened to be fit and trim long before B.S. 2600 came along.

I don't think I'll "order now" any time soon.